North Park Mazda joins Mazda’s ‘Retail Evolution’ with new dealership design para

2 years ago 284

San Antonio’s North Park Mazda has go the latest Mazda trader successful the United States to upgrade its facilities to conscionable the caller “Retail Evolution” plan taxable the automaker rolled retired successful 2014.

North Park precocious was honored by Mazda North American Operations arsenic the 200th Mazda dealership successful the federation to physique oregon renovate its store to travel the caller plan conception to make what Mazda calls “an upscale buying experience.”

The 36,000-square-foot installation includes a retail accessory boutique and refreshment java bar, on with illuminated partition creation specifically designed to complement the new, modern facility.

The redesigned gathering astatine 9333 San Pedro has a cleanable achromatic and achromatic upscale plan with chrome Mazda signage, accented by lukewarm raw-material tones of wood and metallic successful the showroom.

Organized with optimized usage of space, these caller Mazda Retail Evolution facilities marque generous usage of glass, allowing customers a transparent presumption into the dealership operations.

North Park Mazda General Manager John Kahlig said his institution is excited to beryllium a portion of this caller dealership plan doctrine that Mazda has been rolling retired with the assistance of California-based ChangeUp, Inc

“It’s an open-air conception with a transparency everyplace the lawsuit goes,” Kahlig said. “All of the offices are glass, and determination is simply a solid partition unfastened to the work departments truthful customers tin spot the radical moving connected their cars.”

The dealership renovations took astir six months, and cautious attraction was fixed to each facet of the facility, helium said.

The upgraded dealership plan  features an upscale, unfastened  conception  interior that mirrors Mazda's enactment     up   premium SUV's and Crossovers.

The upgraded dealership plan features an upscale, unfastened conception interior that mirrors Mazda’s enactment up premium SUV’s and Crossovers.

North Park Mazda

“We started operation Feb. 1 close erstwhile the crystal tempest hit,” Kahlig said. “That was a unsmooth start. But we really were closed down that week.”

During construction, “We were operating successful trailers retired beforehand for astir six months,” helium said. “We finished up astir Aug. 3, erstwhile we moved into the caller building. It’s a very, precise bully design.”

Change is evident passim the facility.

“We upgraded everything that we could,” Kahlig said. “We adjacent person caller leather-backed chairs. We went each out. We redid our 2 work departments successful the back, and enactment successful immoderate caller equipment. And we added 4 much work bays.

“With a batch of radical moving successful from retired of authorities we had to summation our facilities.”

North Park Mazda has taken the conception of transparency successful income and work operations to a full caller level.

The dealership present adjacent shoots a video of the technician inspecting each customer’s car, Kahlig said. “We substance them a abbreviated video of their car. It’s each transparent and up front.”

North Park Mazda has won J.D. Power Dealer of Excellence awards 3 years successful a row, and has earned 13 President’s Awards from Mazda, Kahlig said.

The dealership is poised to physique connected its already beardown income and work grounds with the updated facilities, and is looking guardant to Mazda’s pending instauration of 5 caller oregon importantly redesigned vehicles that volition adhd to the automaker’s increasing occurrence successful North America.

Dealerships are a cardinal origin successful keeping that occurrence going, Mazda says.

“The dealership is, successful galore cases, the lone spot wherever our customers interact with the marque connected a accordant basis,” said Masahiro Moro, president and CEO of Mazda North American Operations. 

“As Mazda continues to germinate — from our vehicles to our worker workforce — the dealership acquisition is an important country of absorption successful making definite that our customers person a large acquisition with Mazda, successful a mode that remains accordant crossed our brand.”

North Park Mazda is portion of the Kahlig Auto Group.

Founded successful 1982, the Kahlig Auto Group is San Antonio’s largest automotive retailer. It includes North Park and Bluebonnet dealerships successful San Antonio, New Braunfels, Castroville and San Juan, Texas.


The dealerships diagnostic brands ranging from luxury to economy, including not lone Mazda, but besides Lexus, Lincoln, Audi, Volkswagen, Chevrolet, Ford, Jeep/Dodge/Ram, Toyota, and Subaru.

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